What they are and how to shoot a good one.
Advertisement videos are brief clips that are created with the intent of selling a product or service to a certain group of people. These videos are typically used as part of a promotional strategy in order to capture the attention of potential customers, encourage them to make a purchase, and ultimately increase sales. Advertising videos can be found on multiple platforms, such as television, online, websites, and mobile applications.
Types of Advertisement Videos
Businesses can produce various kinds of advertising videos based on their motives and their target audience. Popular types of advertising videos include:
These videos illustrate how a product or service works in attempt to emphasise its key advantages and features. This approach can be especially effective for goods that are intricate or technical, since it may be difficult to grasp these products just through written descriptions.
These clips display real customers talking about their dealings with a particular product or service, and they can be extremely powerful in creating trust and reliability with potential consumers. When creating a testimonial video, it’s important to use real customers so that your video looks authentic and is more relatable to potential customers.
These videos concentrate on a business's image and values, instead of a precise product or service. Brand videos are usually employed to form an emotional association with viewers and nurture long-lasting brand dedication.
These videos provide a basic understanding of a product or service and demonstrate how it works using simple language. Explainer videos are usually employed to bring a new product or idea to a wide audience.
Parody or humorous videos:
These videos apply humour or satire to grab the attention of viewers and make a product or service more memorable. Parody and humorous videos can be especially useful for reaching out to younger audiences. They can also be very effective when seeking to create a memorable ad amongst competing videos, such as when advertising on television.
How to shoot a good advertisement video
No matter the type of video advertisement you’re creating, there are a few crucial components that are critical to make the video effective. These components include:
Use a plain and persuasive message
The most successful advertising videos have a straightforward and succinct message that conveys the main benefits of the product or service. This message must be presented at the start of the video to grab the attention of viewers to keep them engaged from the onset.
Employ a powerful call-to-action
Advertising videos must invariably contain a powerful call-to-action that motivates viewers to take a precise action, such as visiting a website or buying a product. This call-to-action should be prominently displayed and repeated throughout the video to increase its effectiveness in prompting viewers to take action.
Use captivating visuals and graphics
Advertising videos must use captivating visuals and graphics to grab the attention of watchers and keep them intrigued. This may involve high-quality pictures, animations, and other visual effects.
Select music and sound effects that match the mood
The selection of appropriate music and sound effects is paramount in setting the ambiance and atmosphere of an advertisement video; this helps in making it more memorable. The music should be wisely chosen to support the visuals and content of the video. It should reflect the mood and emotion of the video, to double-down on what you want your audience to feel when watching the video.
Use the right camera equipment
Of course, the production quality of the advertisement video must be of the highest calibre to be successful. This involves utilising high-grade cameras, lighting, sound equipment and enlisting professional actors or voiceovers if needed. At Mango Media, we have an arsenal of the latest camera, lighting, and audio technology that we use to produce the desired look and feel for your video.
Research your target market and plan the video accordingly
When making an advertising video, there are a number of variables to take into consideration, with the target audience being one of the most important. Companies must conduct thorough research on the target group to understand their pain points, needs, interests and behaviours, and then plan the advertisement video accordingly.
Know what platform the video will be displayed on
It is also essential to pay attention to the platform where the advertisement video will be watched. The technical specifications differ across varying platforms, therefore, it is imperative to ensure that the video satisfies these requirements so that it is presented in its best possible light.
Lastly, it is necessary to evaluate the success of the advertisement video to see if it is hitting your predefined KPIs (key performance indicators), and any other metrics it results it intends to achieve. This can be done through a variety of techniques, such as monitoring website visits, studying social media interaction, and assessing sales or any other wanted outcomes.