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Corporate Videos

Corporate Videos

What are they, what are they good for, and how do I make a good one?


Corporate video production involves the development of video material for an enterprise or firm. This content can be used for a range of purposes, such as marketing, employee training, or communication across the organisation. Corporate videos can be created in various formats, including live-action, animation, and motion graphics. 

What corporate videos are good for

Corporate videos are great for a variety of purposes. We have detailed our top three below:

Enhance marketing objectives

One of the primary goals of a corporate video is for use in marketing. Companies can employ corporate videos to advertise their products or services to potential customers. These videos can be used to emphasise the characteristics and advantages of a company's products, and can be shared through a variety of platforms, including web-based media, websites, and email campaigns. Side note: we have a great article on the top 20 places to post your video in 2023; you can read it here.

Train employees more efficiently 

As well as for promotional purposes, the production of corporate videos can also be employed for instructional purposes too. In recent years, a growing number of businesses are using video to teach their staff about new processes or procedures, or to render continuous professional development. Video is an efficient instruction tool as it permits employees to learn at their own rate and can be accessed on demand. This can often make up-skilling and training of employees more efficient and economical, rather than running in-person workshops.

Internal communication

Furthermore, the production of corporate videos can be used for internal communication within a company. Companies can utilise video to circulate important updates, announcements, or company-wide events to their employees. This can be especially advantageous for organisations with numerous offices or remote personnel who may not have the chance to go to face-to-face meetings.

Live-action vs animation

Companies have several strategies for video production, based on their objectives and requirements. 

Live-action video

Live-action video uses genuine people, places, and items to narrate a story or communicate a message. This is an efficient way to make a more intimate and authentic experience for the audience.

Animation video

Animation is another frequently seen method of corporate video production. This includes both conventional hand-drawn animation and more advanced techniques such as 3D animation and motion graphics. Animation is a great technique to graphically display complex ideas or concepts in a visually stimulating way.

The steps in making a corporate video

Making a corporate video generally includes multiple steps, such as pre-production, production, and post-production. During pre-production, the individuals responsible for creating the video will come up with a plan and storyboard, and make sure they have all the necessary actors, filming locations, and supplies or equipment. 

On the day - or days - of production, the video footage is filmed. This comprises of setting up and using cameras and lighting, in addition to managing and rehearsing actors or presenters. 

Subsequently, the raw footage is edited and improved to create the finished product. This includes cutting and organising scenes, introducing music and sound effects, as well as including any necessary graphics or special effects. Motion graphics, which are graphics that move over time, can also be used in corporate video production and can be used to make a wide array of effects, like text and image animation, plus visual effects like particle systems and 3D modelling.

Types of corporate videos

The development of corporate video production is on the ascent, as more and more firms realise the power of video to reach and interest their audiences. There are numerous types of corporate videos that can be created, for example:

Promotional videos

These types of videos are designed to advertise a company's products or services to possible customers. They could be used on a company's website, social media accounts, in presentations, or other marketing materials.

Brand videos

These types of videos are created to tell the story of a business and what sets it apart from others in the same industry. They are used to form a strong emotional connection with the viewers and increase brand recognition.

Testimonial videos

These videos present customers or clients talking about their positive experiences with the products or services of a company. Such videos are very useful in building trust and reliability with future clients.

Educational videos

These videos are made to provide knowledge about a particular topic or idea. They can be used for employee training or passing information to the customers about a technical product.

Event videos

Companies may produce recordings of activities such as trade shows, conferences, or product releases to share with those who could not attend in person.

Some final remarks...

Work with a team of professionals 

When making a corporate video, it is necessary to collaborate with a team of experienced professionals, including a producer, director, videographer, and editor, as well as any required performers or actors. 

Identify the objectives of the video

It is crucial to have a definite aim and message before beginning the production. Various things need to be taken into account when producing a corporate video, such as the target audience, the desired tone and style, and the budget and timeline. Every detail of the production must be thoroughly planned and organised to guarantee that the final product meets the objectives of the corporation. In addition to standardised video production procedures, businesses may also think about utilising new technologies like virtual or augmented reality to generate more engaging and interactive experiences for their viewers.

Measure your videos performance 

When it comes to any kind of promotion or communication endeavour, it is vital to assess the performance of your corporate video. Such assessment can be done by analysing metrics such as views, engagement, and conversions. By examining these measurements, firms can gain an insight into what works and what does not and modify their video strategy accordingly.


In summary, corporate video production is a potent tool for companies that want to reach and involve their viewers. It might be a complex and time-consuming task, but it is also a successful and effective way for businesses to converse with their consumers, employees, and other important stakeholders. With the correct organisation and implementation, corporate videos can help companies to successfully promote their products and services, train their employees, and keep their internal communication channels operating efficiently.

What they are and how to shoot a good one.


Advertisement videos are brief clips that are created with the intent of selling a product or service to a certain group of people. These videos are typically used as part of a promotional strategy in order to capture the attention of potential customers, encourage them to make a purchase, and ultimately increase sales. Advertising videos can be found on multiple platforms, such as television, online, websites, and mobile applications.

Types of Advertisement Videos

Businesses can produce various kinds of advertising videos based on their motives and their target audience. Popular types of advertising videos include:

Product demonstrations:

These videos illustrate how a product or service works in attempt to emphasise its key advantages and features. This approach can be especially effective for goods that are intricate or technical, since it may be difficult to grasp these products just through written descriptions.

Testimonial videos:

These clips display real customers talking about their dealings with a particular product or service, and they can be extremely powerful in creating trust and reliability with potential consumers. When creating a testimonial video, it’s important to use real customers so that your video looks authentic and is more relatable to potential customers.

Brand videos:

These videos concentrate on a business's image and values, instead of a precise product or service. Brand videos are usually employed to form an emotional association with viewers and nurture long-lasting brand dedication.

Explainer videos:

These videos provide a basic understanding of a product or service and demonstrate how it works using simple language. Explainer videos are usually employed to bring a new product or idea to a wide audience.

Parody or humorous videos:

These videos apply humour or satire to grab the attention of viewers and make a product or service more memorable. Parody and humorous videos can be especially useful for reaching out to younger audiences. They can also be very effective when seeking to create a memorable ad amongst competing videos, such as when advertising on television. 

How to shoot a good advertisement video

No matter the type of video advertisement you’re creating, there are a few crucial components that are critical to make the video effective. These components include: 

Use a plain and persuasive message

The most successful advertising videos have a straightforward and succinct message that conveys the main benefits of the product or service. This message must be presented at the start of the video to grab the attention of viewers to keep them engaged from the onset. 

Employ a powerful call-to-action

Advertising videos must invariably contain a powerful call-to-action that motivates viewers to take a precise action, such as visiting a website or buying a product. This call-to-action should be prominently displayed and repeated throughout the video to increase its effectiveness in prompting viewers to take action.

Use captivating visuals and graphics

Advertising videos must use captivating visuals and graphics to grab the attention of watchers and keep them intrigued. This may involve high-quality pictures, animations, and other visual effects.

Select music and sound effects that match the mood

The selection of appropriate music and sound effects is paramount in setting the ambiance and atmosphere of an advertisement video; this helps in making it more memorable. The music should be wisely chosen to support the visuals and content of the video. It should reflect the mood and emotion of the video, to double-down on what you want your audience to feel when watching the video.

Use the right camera equipment

Of course, the production quality of the advertisement video must be of the highest calibre to be successful. This involves utilising high-grade cameras, lighting, sound equipment and enlisting professional actors or voiceovers if needed. At Mango Media, we have an arsenal of the latest camera, lighting, and audio technology that we use to produce the desired look and feel for your video.

Research your target market and plan the video accordingly

When making an advertising video, there are a number of variables to take into consideration, with the target audience being one of the most important. Companies must conduct thorough research on the target group to understand their pain points, needs, interests and behaviours, and then plan the advertisement video accordingly.

Know what platform the video will be displayed on

It is also essential to pay attention to the platform where the advertisement video will be watched. The technical specifications differ across varying platforms, therefore, it is imperative to ensure that the video satisfies these requirements so that it is presented in its best possible light.


Lastly, it is necessary to evaluate the success of the advertisement video to see if it is hitting your predefined KPIs (key performance indicators), and any other metrics it results it intends to achieve. This can be done through a variety of techniques, such as monitoring website visits, studying social media interaction, and assessing sales or any other wanted outcomes.

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