Explore our Blog for Expert Video Production Tips

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At Mango Media, we want you to get the most out of your content; our articles below can help you do just that. Here, you will find some of our top tips to help you maximise the quality and efficiency of your video marketing solutions.

7 Reasons Why Ambitious Brands Hire Video Companies

Collaborating with a video production company has many advantages and is fantastic for businesses of all shapes and sizes. They boost creativity of ideas and remove the hassle of planning, filming and putting together a video by yourself. Here are 7 reasons why you should work with a video production company.

How Long Should My Video Be? Advice From a Video Company

The length of your video depends on various elements, including the type of video you’re making and the platform you plan to post it on. It influencers whether a viewer will watch it or just skip past it, hence, it is a critical consideration for every brands video. This article reveals how long your video should be.

Your Business Needs a Corporate Video. Here's Why!

Discover why corporate videos are indispensable for your business in 2024. Explore the transformative power of visual storytelling, brand engagement, and market impact in our latest blog post. Learn how corporate videos can elevate your brand presence and drive growth in today's dynamic digital landscape.

Authenticity in Video Production: Building Trust with Your Audience

Authenticity in video production is key to building trust and engagement with your audience. This blog explores why authenticity matters, how to create genuine content, and strategies brands can use to foster meaningful connections through video.

The Power of Animation and Motion Graphics in Storytelling

Animation and motion graphics simplify complex ideas, boost engagement, and enhance brand identity. From explainer videos to social media clips, these dynamic visuals captivate audiences. Discover how top brands leverage animation to connect with viewers and elevate storytelling.

Interactive Videos: Creating Immersive Brand Experiences

Interactive videos transform marketing by allowing viewers to engage directly with content, leading to higher engagement and personalised experiences. From shoppable videos to branching narratives, brands can captivate audiences and boost conversions. Discover how interactive videos enhance storytelling and drive results.

The Rise of Live-Streaming: Engaging Audiences in Real-Time

Live-streaming has revolutionised brand engagement, offering real-time interaction and authenticity that captivates audiences. This article explores how businesses leverage live video to build trust, foster community, and enhance visibility. Discover the latest trends and best practices to maximise the impact of live-streaming.

The Evolution of Corporate Videos: Trends and Best Practices

Corporate videos have evolved from simple promotional tools to dynamic storytelling assets that engage and captivate audiences. This article explores the latest trends in corporate video production, from cinematic storytelling techniques to innovative distribution strategies. Discover how businesses can create compelling, high-quality content that resonates with viewers.

Short-Form Videos: Capturing Attention in Seconds

Short-form videos are transforming digital marketing, capturing attention in just seconds. With platforms like TikTok, Instagram Reels, and YouTube Shorts leading the way, businesses are leveraging this trend to engage younger audiences and drive brand visibility. Learn how to create impactful, high-performing short videos for your brand.

Sustainable Video Production: Eco-Friendly Practices in the Industry

Sustainable video production is transforming the industry by prioritizing eco-friendly practices and corporate social responsibility. Learn how adopting energy-efficient technology, green sets, and sustainable materials helps companies reduce environmental impact and appeal to eco-conscious consumers. Discover why sustainability is essential for the future of video production.

Leveraging User-Generated Content in Video Marketing

User-generated content (UGC) is transforming video marketing by bringing authenticity and trust to brand messaging. This article explores the benefits of UGC, from boosting engagement and building community to providing cost-effective content creation. Discover effective strategies for incorporating UGC into your video marketing campaigns.

How to Reach Gen Z in Today's Digital World

When you’re marketing your product, it’s important to know about the people you are marketing to. Marketing to Gen Z can seem scary and difficult, but in reality, getting through to this generation can be achieved by using a few different key components. This article, written by our Gen Z'er at Mango Media, discusses these key tips.

The Impact of AI and Machine Learning on Video Production

Artificial intelligence (AI) and machine learning (ML) are transforming video production by enhancing efficiency, creativity, and personalisation. From automated video editing to data-driven insights, these technologies streamline workflows and create more engaging content. Learn how AI and ML are shaping the future of video production and the best practices for leveraging these powerful tools.

Virtual and Augmented Reality: The Future of Video Marketing

Virtual and augmented reality (VR/AR) are revolutionising video marketing, offering immersive experiences that captivate audiences and enhance brand engagement. Discover how these cutting-edge technologies are transforming product demonstrations, storytelling, and advertising strategies. Learn about the benefits, challenges, and best practices for integrating VR and AR into your video marketing campaigns.

The Role of Video in Building Brand Loyalty: Strategies and Examples

Video marketing is a powerful tool for building brand loyalty by fostering emotional connections, trust, and engagement. Learn how storytelling, user-generated content, and interactive videos can strengthen customer relationships and enhance brand advocacy. Explore proven strategies and examples of brands excelling in video-driven loyalty programs.

From Concept to Completion: The Complete Guide to Video Production

Discover the complete video production process, from initial concept and pre-production planning to filming, editing, and final distribution. This step-by-step guide provides essential insights, best practices, and expert tips to help you create high-quality, engaging video content that captivates your audience.

How to Measure the ROI of Video Marketing Campaigns

Understanding the return on investment (ROI) of video marketing is crucial for maximising success. Learn how to track key metrics, leverage analytics tools, and optimise strategies to ensure your video content drives engagement, conversions, and revenue. Discover the best methods to measure and improve your video marketing performance.

Top Video Marketing Trends to Watch in 2025

Creating Videos for Different Social Media Platforms: Best Practices

Learn how to create high-performing videos tailored for Instagram, YouTube, LinkedIn, and TikTok. This guide explores platform-specific strategies, video formats, and creative techniques to help you maximise engagement, strengthen your brand presence, and reach your audience more effectively across today’s most popular social platforms.

Behind the Scenes: What It Takes to Create a Professional Corporate Video

Ever wondered what goes into creating a professional corporate video? From initial planning and scriptwriting to crew coordination, filming, and post-production magic, this behind-the-scenes guide offers a detailed look at the full production process. Discover the creative direction, technical gear, and expert teamwork that bring high-quality business videos to life.

The Benefits of 360-Degree Videos in Marketing

360-degree videos offer an immersive and interactive way for brands to captivate their audience like never before. By placing viewers at the centre of the action, these videos allow for a more engaging, exploratory experience that traditional formats can’t match. This blog explores how businesses across industries can leverage this cutting-edge format to tell compelling stories, showcase environments, boost engagement, and create memorable, high-impact marketing campaigns.

Using Data and Analytics to Improve Video Content Performance

Want to know what makes your videos truly connect with your audience? This blog explores how marketers can use analytics to refine video content, improve audience targeting, and boost engagement. Uncover the most valuable performance metrics, learn how to interpret viewer behaviour, and discover the tools that turn raw data into smarter, more effective video strategies that drive real results.

How to Become More Comfortable On Camera

Being in front of a camera can be very frightening and make many people nervous. Not talking to a live audience or being there in person can feel strange and awkward, which can sometimes affect how you convey your message. This article will give you some top tips for overcoming this challenge.

How to Create Engaging Video Content on a Budget

Think professional-quality videos are out of reach for your small business? Think again. This guide shares practical, budget-friendly strategies for planning, shooting, and promoting high-impact video content using tools and resources you already have. Learn how to maximise results without maxing out your budget.

The Power of Storytelling in Video Marketing: How to Craft Compelling Narratives

The Most Effective Way to Advertise your Product in Today's Digital Era

When integrated into existing marketing efforts, videos are a simple and effective resource that works wonders. Videos help consumers familiarise the personality of your brand. They keep people engaged and help them to access and understand information easily. Here’s why you need to use video to showcase your product.

77 Video Facts and Statistics You NEED to Know in Today's Digital Era

Video content has grown at an exponential rate over the last 2 decades and it is still continuously increasing, with 80% of all internet traffic being internet video traffic. They are a powerful tool for marketers, with 86% of businesses worldwide video in their marketing strategy. Here are 77 video statistics you NEED to know for 2023.

8 Types of Videos your Business Needs in Today's Digital Era

In order to use video to its fullest potential, businesses must understand how varying types of videos captivate different customers and amplify their brand image in alternative ways. This article reveals 8 distinct video types, that businesses can use to reach their goals in 2022.

20 Places to Post Your Video Today's Digital World

So, you finally have your video. It looks amazing, but what now? Video content is a powerhouse when it comes to attracting all sorts of new customers. Whatever your aim is, this article will assist you in finding the best platforms tailored to your needs.

Our Support Towards a More Sustainable Future

Sustainability is the ability to exist and develop without depleting natural resources for the future. We strongly believe that promoting sustainability is a task that is vital for our future. As a business, we strive to contribute positively to the environment. Check out this article to see what we’re doing to reward our environmentally-focused clients.

Why Are Aspect Ratios So Important? A Video Agency's Perspective

When making a video for your company/product, certain decisions have to be made to ensure that your video is perfect. Aspect ratio is a part of the video that is often overlooked by businesses when creating it. In this article, we will go through the meaning of aspect ratio, various types and what aspect ratios different platforms use.