In today’s oversaturated inboxes, getting your email noticed — let alone opened — is no easy feat. In this article, we’ll explore the power of video in email campaigns, how to embed video content the right way, best practices to maximise performance, and how to track your results. Whether you’re a startup, marketer, or creative agency, using video in your emails can be a game-changer for audience retention and conversions.
Corporate Video Price Ranges in Ireland (2026)
While no two projects are identical, most professionally produced corporate videos in Ireland fall into one of the following price ranges:
Simple talking-head or interview video: €800 – €1,500
Standard corporate promo (1–2 locations): €1,500 – €3,500
Multi-location brand or company film: €3,500 – €7,500
High-end production with scripting, drone & lighting crew: €7,500 – €15,000+
These ranges aren’t theoretical estimates — they reflect the kind of budgets we regularly see when producing corporate video for Irish organisations at Mango, from small owner-managed businesses to larger national companies. The exact figure always depends on goals and scope, but the brackets above are a realistic starting point for most projects in Ireland today.
What Actually Affects Corporate Video Costs?
1. Pre-Production: Planning, Scripting & Strategy
Pre-production is one of the most overlooked parts of corporate video production — and one of the most important.
This stage often includes:
- Clarifying objectives and target audience
- Concept development and messaging
- Scriptwriting or structured interview questions
- Shot lists and storyboards
- Scheduling crew, locations, and contributors
Strong pre-production ensures the shoot runs smoothly and reduces costly revisions later. Projects that skip this stage often take longer to film and edit, even if the initial quote looks cheaper.
Typical cost: €200 – €1,000
(Simple interview-led projects sit at the lower end; scripted brand films require more planning.)
2. Filming: Crew Size, Equipment & Shoot Time
Filming is usually the largest variable in a corporate video budget.
Typical Irish production rates include:
- 1-person operator (camera + basic audio): €400 – €650 per half-day
- 2-person crew (camera + sound/assistant): €800 – €1,200 per half-day
- Full crew (director, camera, audio, lighting): €1,200 – €2,500 per day
Costs increase when projects involve:
- Multiple filming locations
- Travel and logistics
- Advanced lighting setups
- Drone footage
- Professional presenters, actors, or voiceovers
Larger crews don’t just add cost — they add control, consistency, and quality, particularly for lighting, sound, and on-set direction.
3. Editing & Post-Production
Post-production is where your video takes shape and becomes a usable business asset.
This stage typically includes:
- Video editing and narrative structure
- Colour grading
- Sound mixing
- Music licensing
- Titles and on-screen graphics
Standard editing packages: €600 – €1,800
Advanced post-production (motion graphics, animation, multi-camera edits): €2,000+
Projects with unclear messaging or frequent late changes often require additional editing time, which can increase overall costs.
Corporate Video Costs by Budget Tier (What Each Level Is Best For)
€800 – €1,500: Entry-Level Corporate Video
Best suited to:
- Solo founders and small teams
- Internal updates or announcements
- Simple interview-style videos
What’s usually included:
- Short shoot (half-day or less)
- Minimal lighting
- Basic edit
- Limited revisions
Common mistake: Expecting cinematic visuals or brand storytelling at this level.
€1,500 – €3,500: Professional Corporate Promo
Best suited to:
- SMEs and service businesses
- Website homepage videos
- LinkedIn and B2B marketing
What’s usually included:
- One full filming day or two half-days
- Professional lighting and audio
- Structured edit with brand alignment
- Clear messaging
This is the most common and practical budget range for Irish businesses looking for quality without overproduction.
€3,500 – €7,500: Brand & Storytelling Films
Best suited to:
- Growing or scaling brands
- Recruitment and employer branding
- Multi-location businesses
What’s usually included:
- Creative direction and stronger storytelling
- Multiple locations or shoot days
- Drone footage
- Polished post-production
At this level, the focus shifts from simply explaining to building perception and emotional connection.
€7,500+: High-End Corporate Production
Best suited to:
- Established brands
- Campaign-led marketing
- Long-term flagship content
What’s usually included:
- Full production crew
- Director-led shoots
- Advanced lighting and grading
- Multiple deliverables for different platforms
These projects are designed to last for years and support broader marketing strategies.
Real Corporate Video Cost Examples (Ireland)
Example 1: Interview + B-Roll Corporate Video
- Single-camera setup
- 1–2 interviews
- Office or workplace B-roll
- 1–2 minute final video
Typical total cost: €1,200 – €1,800
Example 2: Promotional Brand Video
- 2-person crew
- Script support and planning
- Drone footage
- 2–3 filming locations
- Multiple revision rounds
Typical total cost: €2,500 – €4,500
Example 3: High-End Corporate Film
- Full production crew
- Director and lighting team
- Multi-day shoot
- Advanced colour grading
- Animated graphics and multiple cut-downs
Typical total cost: €7,000 – €12,000+
Industry-Specific Corporate Video Costs
Professional Services & B2B Companies
These videos are often interview-led and focused on clarity and trust.
Typical range: €1,500 – €3,000
Recruitment & Employer Branding
These projects involve storytelling, multiple voices, and stronger visuals.
Typical range: €2,500 – €6,000
Internal Communications
Designed for clarity and repeat use across teams.
Typical range: €1,000 – €2,500
Distribution & Usage: A Cost Many Businesses Overlook
Where your video will be used has a direct impact on cost.
Different platforms require:
- Aspect ratios (landscape, square, vertical)
- Captions and subtitles
- Short cut-downs for social media
Producing these versions during the initial edit is far more cost-effective than revisiting the project later. Planning for distribution early often saves both time and budget.
Cheap vs Professional Corporate Video: What’s the Real Difference?
Lower-cost video production often results in:
- Poor audio quality
- Flat or inconsistent lighting
- Rushed editing
- Short usable lifespan
Professional corporate video typically delivers:
- Clear messaging
- Consistent visual quality
- Strong brand alignment
- Long-term usability
The difference is noticeable — especially to prospective clients, partners, and recruits.
How to Get the Best Value From Your Corporate Video Budget
1. Film multiple assets in one shoot
Capturing additional interviews and B-roll allows you to create:
- A main corporate video
- Social media cut-downs
- Staff profile or recruitment clips
This significantly reduces the cost per video.
2. Be clear about deliverables from the start
Accurate quotes depend on clarity around:
- Final video length
- Platforms where the video will be used
- Key messages that must be included
3. Share reference videos you like
Examples help align expectations early and reduce unnecessary revisions.
4. Prioritise message over gimmicks
Clear communication will always outperform unnecessary effects.
How to Choose the Right Video Production Company in Ireland
When comparing providers, ask:
- Who will actually be working on the project?
- What’s included — and what’s not?
- How many revisions are allowed?
Red flags include:
- Vague pricing
- No relevant portfolio examples
- Overpromising results at very low budgets
The cheapest quote is rarely the best value.
Before You Choose a Provider
Before committing to any provider, take a moment to compare more than just the price. Look at the scope of work, who’s actually on the team, how many revisions are included, and whether the deliverables match your business goals. Understanding these details upfront can save both time and money — and ensure your corporate video is an investment that truly pays off.
Conclusion
Corporate video costs in Ireland are varied — but they’re not mysterious. Once you understand what goes into production, it becomes much easier to choose the right level of investment for your business goals.
If you’re exploring corporate video production in Ireland and want realistic guidance or examples of recent projects, you can view our work or get in touch for a no-obligation conversation.
Frequently Asked Questions
How much does a corporate video cost in Ireland in 2026?
Most professional projects range from €1,500 – €5,000, depending on scope.
Sometimes for a simple interview-style video, but not for brand-led storytelling.
Sometimes for a simple interview-style video, but not for brand-led storytelling.
Yes, and it’s one of the most effective ways to maximise budget.
Yes, and it’s one of the most effective ways to maximise budget.
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