Why Dublin cycles, for Dublin City Council
Dublin City Council wants more people on bikes. For Bike Week 2023 we filmed ten Dubliners on why they cycle, and the Pedalpalooza parade on the Sunday, and the council counted over 170,000 views of the ten films on social media. We’ve since made films for its cargo bike scheme, its cycle lockers and its bike bunkers.
Video for the public sectorWatch the film
What Dublin City Council needed, and what we made
- When
- Bike Week 2023, then 2024 to 2026
- Where
- Cycle lanes, parks, canals and the quays, across Dublin
- Films
- Ten for Bike Week, a parade film and three scheme films
What they needed
For Bike Week, five to ten people on different bikes telling their own stories, plus stills for the council’s digital panels. Later, films that show how its cycling schemes work, told by the people using them.
What we filmed
Dubliners on why they cycle, from a trishaw group in St Anne’s Park to a dad and daughter by the Dodder; the Pedalpalooza parade from the ground and the air; then businesses and residents using the council’s cargo bikes, lockers and bunkers.
What we delivered
- Ten Why We Cycle films, subtitled
- A Pedalpalooza parade film
- A cargo bike scheme film
- Five social cuts of that film
- A cycle lockers film
- Bike bunker films for social
Ten Why We Cycle films, subtitled, a Pedalpalooza parade film, a cargo bike scheme film, five social cuts of that film, a cycle lockers film, bike bunker films for social.
“These videos received over 170000 views on social media and were very well received online.”
More cycling films for the council
Bike Week 2023, then the schemes that make cycling in Dublin easier.
Three years of cycling films
One Bike Week, then a film for each new scheme the council wanted people to try.
Step 01
March 2023: the Bike Week brief
The council’s walking and cycling officer asked for five to ten people on different bikes, telling their own stories, with stills for its digital panels. We filmed over three days, on 26 and 27 April and 8 May.
Step 02
May 2023: Why We Cycle
The ten films went to the council between 9 and 19 May, each subtitled for accessibility, and it began posting them in mid-May. A cut with all ten stories followed on 23 May.
Step 03
21 May 2023: Pedalpalooza
We filmed the parade from Capel Street to Ringsend Park on the Sunday and had the film with the council on the Tuesday. It then asked to see the whole parade, so we added two drone shots of the full line of bikes.
Step 04
2024 to 2025: cargo bikes
A film on the council’s cargo bike scheme, with the businesses using it, plus five short cuts for social media, subtitled. Signed off in March 2025.
Step 05
2026: lockers and bunkers
A film on the new cycle lockers, approved on 27 May 2026 and on the council’s social channels by 4 June, and three social films on the bike bunkers.
Say hello
Pick a time for a free 30-minute call with us about your campaign or scheme film. Bring what you want people to try and where the films will run. No hard sell, just an honest chat.
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