Usually a customer case study. A buyer weighing up your platform trusts another customer more than your own pitch. A two to three minute film where a client explains the problem, the switch and the result works on your website, in sales decks and in follow-up emails. ParkIt, which makes the BookFlowGo airport parking system, started with one at Dublin Airport, then came back for Manchester and Brisbane.
If you’re launching something new, a launch film comes first instead: Output Sports launched Output Program with an 81-second film and a set of shorts from the same shoot. Recruitment films come later, once hiring is what’s holding you back. If you’re not sure which you need, that’s what the first call is for.











