Team Ireland’s road to Berlin, for Special Olympics Ireland
In 2023 Special Olympics Ireland wanted the country behind Team Ireland before the World Games in Berlin. We made the campaign film, with the athletes saying the lines themselves, and delivered it in June 2023. Special Olympics Ireland’s own figures for what it did next are below.
Video for charitiesWatch the film
What Special Olympics Ireland needed, and what we made
- When
- March to June 2023
- Film
- A 1:41 campaign film, in 4K
- On camera
- Team Ireland’s athletes and coaches
What they needed
A film to launch the Berlin 2023 campaign: put athletes who are usually in the background on the world stage, get people following Team Ireland, and make them want to play their part. It had to show the team together, not one athlete’s story.
What we filmed
Athletes each saying a line straight to camera against a dark background, cut with training and competition in bowling, table tennis, badminton, basketball, football, running and golf. The athletes had their lines in advance to rehearse.
What it did
8x increase in donations in the month following its release, compared to the previous month. 44% increase in volunteer applications compared to the same month in the previous year. Played at half time show in Croke Park during All Ireland Hurling Final, where it was watched by over 80,000 people.
What we delivered
- A 1:41 campaign film in 4K
- A script written with the charity
- Lines rehearsed by the athletes
- Burned-in subtitles
- Sound design and a final mix
- A “Play Your Part” end card
A 1:41 campaign film in 4K, a script written with the charity, lines rehearsed by the athletes, burned-in subtitles, sound design and a final mix, a “Play Your Part” end card.
“The more organized you are, the more Mango Media can help you. The possibilities with them are endless. Think big, and they’ll think even bigger.”
From brief to final film
Ten weeks from the brief to the finished film.
Step 01
30 March 2023: the brief
Special Olympics Ireland asked for an awareness film to launch its campaign for the World Games in Berlin.
Step 02
May 2023: the script
A professional copywriter wrote the script, Special Olympics Ireland made its edits, and the athletes got their lines to practise.
Step 03
June 2023: the edit
Cuts, subtitles, sound design and the end title went back and forth in three days, and the film was delivered on 8 June.
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