A waste compactor, made easy to understand, for Bord na Móna
Bord na Móna Recycling was bringing a new commercial compactor, EASi, to market, and needed a film for its website and LinkedIn. It gave us a rough outline, and we built the script and storyboard with its team. We filmed in one day in May 2024, added motion graphics and a 3D render of the machine, and the film went out on its website, YouTube and LinkedIn.
Brand films and advertsWatch the film
What Bord na Móna needed, and what we made
- When
- March to July 2024
- Shoot
- One day, demo room to kerbside
- Where it runs
- Website, YouTube and LinkedIn
What they needed
A film that explains a complex new product clearly to business customers, for the website and online channels including LinkedIn.
What we filmed
The compactor in a demo room, in a bike room and car park, and on a real collection round with a truck and forklift, with drone shots and moving shots from trolleys and segways.
In the edit
A professional voiceover, music, animated figures and a 3D render of the machine. Bord na Móna also got the music track to cut its own short ad version.
What we delivered
- Script and storyboard
- One shoot day
- A 2:25 product film
- A professional voiceover
- Motion graphics and a 3D render
- Music for a short ad cut
Script and storyboard, one shoot day, a 2:25 product film, a professional voiceover, motion graphics and a 3D render, music for a short ad cut.
“Our industry is not very fun, but they made the video glamorous and engaging.”
From outline to launch
Script first, then one day of filming, then the graphics.
Step 01
March 2024: the outline
Bord na Móna shared its rough idea, and we turned it into a script and storyboard.
Step 02
April: script signed off
The script was approved internally before any filming was booked.
Step 03
20 May: the shoot
One day covering the demo room, the building and a real collection.
Step 04
31 May to July: the edit
The first cut at the end of May, then motion graphics, the 3D render and the finals in July.
Step 05
Summer 2024: live
Bord na Móna put the film on its website, YouTube and LinkedIn.
Say hello
Pick a time for a free 30-minute call with us about your brand film. Bring the story behind your product and where the film will run. No hard sell, just an honest chat.
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