Two films for Mookie & Boo, the Wicklow apothecary
Mookie & Boo makes aromatherapy oils and rituals in Co. Wicklow. Its first film with us, in 2021, was made to raise its profile online; the founder told Clutch its products began selling within 24 hours of the film going up. She came back that November for a second film, a candlelit Ayurvedic bathing ritual.
Brand films and advertsWatch the film
What Mookie & Boo needed, and what we made
- When
- May and November 2021
- Films
- Two short brand films
- Result
- Its most engaged Instagram post
What they needed
First, a film to boost the brand’s visibility online. Then a film for its Ayurvedic bathing ritual set, made for busy mums who need time to switch off.
What we made
The ritual film follows one evening: yoga and breathwork in a period home, drawing a bath, oils on warm skin, candlelight, then bed, with close-ups of the box, dropper and candle. No voiceover; music and sound design carry it.
What the first film did
On Clutch, the founder said the product began selling within 24 hours of the first film going online, and that its launch post was the brand’s most engaged on Instagram.
What we delivered
- Two brand films
- A 1:25 bathing ritual film
- A 42-second first film
- Sound design
- Product close-ups
- Product photography
Two brand films, a 1:25 bathing ritual film, a 42-second first film, sound design, product close-ups, product photography.
“They’ve helped us convey our brand message in a simple yet beautiful way.”
The first film
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