A letter to Santa, from the new Ronald McDonald House
Ronald McDonald House Charities Ireland asked us for a Christmas film with no talking heads. A young boy whose family stayed at the House writes to Santa to thank him for last Christmas, and to tell him where to find the children next year: the new Ronald McDonald House. We filmed it in one day in October 2025 and delivered it in time for the charity’s ball in November.
Brand films and advertsWatch the film
What RMHC needed, and what we made
- When
- October to November 2025
- Where
- The new Ronald McDonald House, Dublin
- Length
- A 2:12 film from one shoot day
What they needed
A Christmas film for the Thanks a Million campaign, told through one child’s letter to Santa, that also introduced the charity’s new House to supporters.
What we filmed
One day in the new House, dressed for Christmas by the charity: interiors, exteriors and drone in the morning, the boy and his mother in the afternoon, and an evening drone pass once the lights were on.
How it fits together
The boy’s own voice carries the film, recorded line by line by the charity. We wove it through our footage and the House’s own clips from past Christmases, with subtitles throughout.
What we delivered
- One shoot day in the new House
- A 2:12 campaign film
- Subtitles
- Archive from past Christmases, cut in
- Drone footage at night
- A separate drone clip of the House
One shoot day in the new House, a 2:12 campaign film, subtitles, archive from past Christmases, cut in, drone footage at night, a separate drone clip of the House.
From idea to the ball
Seven weeks from the first idea to the final film.
Step 01
8 October 2025: the idea
The charity sent the concept: a child’s letter to Santa, one shoot day, no talking heads.
Step 02
30 October: the shoot
A full day in the new House, from morning light to the Christmas lights after dark.
Step 03
November: the voice
The charity recorded the boy reading his letter, and we built the edit around it.
Step 04
27 November: the final
The finished film and a drone clip of the House were ready the day before the charity’s ball.
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