Why join a charity board? Trustees answer, for Cii
Charities Institute Ireland wanted more people, and a wider mix of people, to join charity boards. A talking-heads video it had made four years earlier reached 79 views, so it asked for something different. We filmed trustees and sector leaders in one day in October 2025, and the films launched for Giving Tuesday in November.
Corporate videoWatch the film
What Cii needed, and what we made
- When
- September to November 2025
- Where
- The Library at Outhouse, Capel Street, Dublin
- Films
- A hero film, four short films and vertical versions
What they needed
A Giving Tuesday campaign to recruit charity trustees, warm and human rather than corporate, built on trustees and sector figures talking about why they serve on a board.
What we filmed
One interview day in a dressed library room, with a 30-minute slot for each contributor and supporting shots between them. We cut a long structure edit first so Cii could pick the moments that mattered most.
What we delivered
- One interview day in Dublin
- A hero film of about four minutes
- Four short thematic films
- A Giving Tuesday branded version
- Captioned and clean versions
- Vertical versions of every film
One interview day in Dublin, a hero film of about four minutes, four short thematic films, a Giving Tuesday branded version, captioned and clean versions, vertical versions of every film.
From brief to launch
Six weeks from the shoot to the launch, with Cii choosing the moments.
Step 01
September 2025: the plan
We kicked off with Cii and its agency, Thrive Marketing, and planned the interview day.
Step 02
7 October: the shoot
Trustees and sector leaders came in one after another, each with a half-hour slot.
Step 03
14 October: the long cut
A structure edit of everything worth keeping went to Cii, who picked the lines for each film.
Step 04
November: the finals
The Giving Tuesday version was ready first for a launch event, then the full set followed.
Step 05
18 November 2025: launch
Cii launched the films for its Giving Tuesday campaign.
Say hello
Pick a time for a free 30-minute call with us about your campaign. Bring who you need to reach and what you want them to do. No hard sell, just an honest chat.
Our diary is open this week
Discovery call with our team
Pick a day
Times
You’re booked in
A calendar invite with a Google Meet link is on its way to your inbox. Talk soon.
Let’s find a time
We can’t load our diary just now. Email us and we’ll come back to you with a time.
Email us