My Private Scheme: Bleeper’s bikes, for companies
Bleeper’s My Private Scheme gives companies, campuses and business parks their own fleet of standard and electric bikes. Bleeper wanted a short film to launch it on social media and to send to clients. We planned it with them over weekly calls, shot it in Dublin in December 2020 with two actors, and it launched in February 2021.
Brand films and advertsWatch the film
What Bleeper needed, and what we made
- When
- November 2020 to February 2021
- Where
- Dublin city centre
- Result
- Part of Bleeper’s sales pitch
What they needed
A short film that explains a new service to the businesses that might buy it, for Bleeper’s social channels and its sales emails, on a tight budget, for a team new to video.
What we filmed
Two actors showing the scheme in use, from the office to the bike, with a drone opening over the Dublin quays. A voiceover lists what’s included, over on-screen text and app graphics.
What it did
Bleeper reported great engagement across its social channels, and the film became part of its sales pitch. It came back to us for more films afterwards.
What we delivered
- A script and scene plan, made together
- One shoot day in Dublin
- A launch film
- A professional voiceover
- Graded stills from the shoot
- A shorter edit and launch posts
A script and scene plan, made together, one shoot day in Dublin, a launch film, a professional voiceover, graded stills from the shoot, a shorter edit and launch posts.
“The video is now part of my sales pitch/process and gives our potential customers an excellent insight into the great products and services Bleeper offer.”
From plan to launch
Weekly calls to shape the script, one day of filming, then four rounds of edits.
Step 01
November 2020: the plan
Bleeper sent reference films, then a scene plan we worked through together each week.
Step 02
15 December: the shoot
One day in Dublin city centre, with two actors and a drone.
Step 03
December to January: the edit
Four rounds of edits, from the first draft on 28 December to the final in late January.
Step 04
February 2021: launch
The film went out across Bleeper’s channels with the launch posts we wrote.
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