Video production guides
What video costs in Ireland, how a shoot works and how to get results, from the team behind 400+ films.
All guides
Marketing and social
Sound design for corporate video: what it adds and when it's worth it
What sound design does to a corporate film, what it costs in Ireland, and how to tell whether your film needs it or whether captions will do the job.
Marketing and social
Video production for professional services firms: what should you actually film?
Discover what professional services firms should actually film, from expert interviews and client stories to workplace footage, service explainers and useful B2B content.
Marketing and social
B2B case study videos: how to turn client results into powerful marketing content
Learn how to create a B2B case study video that builds trust, demonstrates real results and gives potential customers confidence in your business.
Marketing and social
B2B thought leadership videos: how to turn expertise into content that builds trust
Learn how B2B thought leadership videos can turn your expertise into useful content that builds authority, trust and stronger customer relationships.
Marketing and social
How to write a corporate video script: structure, examples & tips
Learn how to write a corporate video script with practical structure, examples and tips for creating clear, engaging videos that support your business goals.
Marketing and social
Video accessibility: how to make corporate videos easier for everyone to watch
Learn how to make corporate videos more accessible with captions, transcripts, audio descriptions and better production choices that help more people engage with your content.
Marketing and social
Video distribution strategy: what to do after your video is finished
Learn how to build a video distribution strategy that gets your content in front of the right audience and keeps it working after production.
Marketing and social
Video production for manufacturing & technical businesses
Learn how manufacturing and technical businesses can use professional video to showcase processes, explain complex products and support sales.
Marketing and social
Video production for recruitment: what candidates actually want to see
iscover what candidates actually want to see in recruitment videos, from real workplace footage and employee stories to honest insight into roles, culture and career development.
Marketing and social
How to use video for customer onboarding in B2B
Learn how B2B companies can use video to improve customer onboarding, explain processes, reduce support questions and help new clients get value faster.
Marketing and social
Who owns the raw footage after a video shoot? A guide for businesses
Who owns raw footage after a video shoot? Learn about copyright, usage rights, project files, licensing and what businesses should clarify before production.
Marketing and social
How to turn technical expertise into video content without making it boring
Learn how to turn complex technical knowledge into engaging business videos using better questions, clear storytelling, expert interviews and visual explanations.
Marketing and social
What to film during a corporate video shoot: a one-day plan
Planning a corporate video shoot? Learn what your business should film in one day to create useful content for marketing, sales and social media.
Marketing and social
Why your B2B LinkedIn videos feel like TV ads — and what to do instead
Your B2B LinkedIn videos may look polished but still get ignored. Learn why and how to create video that builds expertise, trust and engagement.
Marketing and social
The new B2B search journey: Google → YouTube → LinkedIn → AI
B2B buyers now research across Google, YouTube, LinkedIn and AI. Discover how video can keep your business visible throughout the buying journey.
Marketing and social
What should businesses still film professionally in the age of AI video?
AI can create video faster than ever, but some content still needs to be filmed professionally. Discover what businesses should keep real, human and authentic.
Marketing and social
How to make video content that AI search engines can understand
Learn how to create video content that AI search engines can understand, discover and surface, using transcripts, expert content, structure and context.
Marketing and social
How to use video for sales enablement: a practical guide for B2B Teams
Learn how B2B sales teams can use video throughout the sales process to build trust, explain solutions, overcome objections and move prospects forward.
Marketing and social
What should be included in a video production quote?
Find out what a video production quote should include, from pre-production and filming to editing, revisions, deliverables, usage and more.
Marketing and social
How to use video for internal communications: a practical guide for businesses
Learn how to use video for internal communications, from leadership updates and training to change management, onboarding and company announcements.
Marketing and social
How to use video for a product or service launch
Learn how to use video before, during and after a product or service launch to build awareness, explain your offer and drive action.
Marketing and social
How to choose the right video production package for your business
Not sure which video production package you need? Learn how to match your goals, budget and production requirements to the right video package.
Marketing and social
When should you replace or update an existing business video?
Is your business video outdated? Learn when to update, refresh or replace an existing video and how to get more value from your video content.
Marketing and social
Video production vs in-house: which is better for your business?
Compare in-house and outsourced video production costs, quality and flexibility to find the right approach for your business and marketing goals.
Marketing and social
Stock footage vs original video: which is right for your brand?
Stock footage or original video? Compare the benefits, limitations and costs to decide which approach is right for your brand and marketing goals.
Marketing and social
Camera angles that influence audience perception
Discover how camera angles influence audience perception and learn how businesses can use framing, perspective and composition to create stronger videos.
Marketing and social
How to use video on your website to increase conversions
Learn where to use video on your website, which formats work best, and how to turn website visitors into more qualified leads and enquiries.
Marketing and social
What is b-roll in video production? A guide for businesses
What is B-roll in video production? Learn how businesses can use supporting footage to strengthen corporate videos, improve storytelling and create reusable content.
Marketing and social
How to build a video content library your business can use for years
Learn how to build a video content library that keeps delivering value for years. Discover the best strategies for organising, managing, and reusing business videos.
Marketing and social
Video content audit: how to tell if your existing business videos are costing you customers
Learn how to carry out a video content audit and discover whether your existing business videos are helping your brand or costing you valuable customers.
Marketing and social
How to choose the right video for your business goals
Not sure which type of business video you need? Learn how to choose the right video for your goals, audience, and marketing strategy.
Marketing and social
How to build a video marketing strategy that drives business growth
Learn how to build a video marketing strategy that aligns with your business goals, reaches the right audience, and delivers measurable results.
Marketing and social
Video content that helps sales Teams close more deals (with examples)
Discover the best video content for sales teams, from testimonials to product demos, and learn how sales videos help businesses close more deals.
Marketing and social
Founder-led video marketing: why people buy from people, not logos
Learn how founder-led video marketing helps businesses build trust, strengthen their brand, and connect with customers through authentic founder videos and storytelling.
Marketing and social
B2B video marketing strategy: a complete guide for Irish businesses (2026)
Learn how to create a B2B video marketing strategy that attracts, engages and converts customers. A practical guide for Irish businesses.
Planning a video
How to choose a video production company in Ireland
A practical guide to choosing a video production company in Ireland: what to look for, the questions to ask, the red flags and how to compare quotes.
Events and livestreams
Hybrid event livestreaming: how to run a smooth hybrid event
How hybrid event livestreaming works: cameras, sound, slides, remote speakers, internet and crew, so the room and the online audience both get a good event.
Prices
Livestreaming services in Ireland: 2026 pricing breakdown
Typical 2026 livestream prices in Ireland, ex VAT: from about €2,950, about €4,000 and up for a multi-camera day, plus what's included and what costs more.
Marketing and social
Video marketing trends in Ireland (2026 edition)
What's changing in Irish video marketing in 2026: where ad money is going, short-form, LinkedIn, recruitment films, AI rules and Irish-language duties.
Planning a video
Video production process explained: from brief to final delivery
The four stages of a professional video project, what happens in each one, what you'll be asked to approve, and how long the whole process usually takes.
Corporate video
Why video is powerful for recruitment
How recruitment videos help you attract better-fitting candidates: the formats that work, where to post them, mistakes to avoid and how to plan the shoot.
Marketing and social
Documentary-style corporate videos: why they're growing in popularity
Discover why documentary-style corporate videos are becoming the preferred choice for businesses and how authentic storytelling builds trust with customers and employees.
Marketing and social
How gen z is changing corporate video production
Discover how Gen Z is reshaping corporate video production and learn how businesses can create authentic, engaging videos that connect with younger audiences.
Marketing and social
How to keep your audience engaged during a livestream
Discover practical ways to keep viewers engaged during a business livestream with interactive strategies that improve participation and event success.
Marketing and social
Company culture videos: how to showcase your business authentically
Learn how company culture videos help attract talent, build trust, and strengthen your brand. Discover what to include and best practices for authentic results.
Planning a video
Should you hire a freelancer or a video production company?
Freelance videographer or video production company? How they differ on cost, creative input, crew and project management, and which suits your project.
Corporate video
CEO video messages: how to communicate authentically and build trust
When to use a CEO video message, how to plan and deliver one that sounds like a real person, teleprompter or not, and the mistakes to avoid.
Planning a video
Drone video in Ireland: what you can legally film (2026 guide)
The Irish and EU drone rules for business filming in 2026: registration, pilot training, the Open and Specific categories, no-fly zones, insurance and privacy.
Corporate video
How long does it take to make a corporate video? Timeline by stage
A realistic corporate video timeline, stage by stage: how long planning, the shoot and the edit take, what causes delays and how to keep your project on track.
Planning a video
How to brief a videographer: what to include in a video brief
What to put in a video brief so a videographer can quote accurately and plan well: goal, audience, message, where it's shown, practical details and a template.
Events and livestreams
How to plan a successful livestream event for your business
A step-by-step plan for a business livestream: goals, audience, platform, running order, speaker prep, testing, backups and what to do with the recording.
Planning a video
Video production in Dublin: what businesses should expect (2026)
What to expect when you hire a video production company in Dublin: the process, timelines, typical prices, filming permits and choosing a team.
Corporate video
Corporate video vs brand video: what's the difference?
Corporate video explains what your business does. Brand video shows who you are. How they differ, when to use each and how they work together.
Planning a video
Common business video mistakes and how to avoid them
The twelve mistakes that most often stop business videos working, from no clear goal to bad audio and no distribution plan, and how to avoid each.
Corporate video
The best types of video for B2B companies
Which videos work best for B2B companies, from case studies and explainers to thought leadership, and how to match each one to a stage of the sales cycle.
Corporate video
10 corporate video ideas that actually drive results
Ten corporate video formats that win clients, hires and trust, the signs your business needs one, which to make first and what each typically costs.
Prices
Corporate video cost in Ireland: 2026 prices and what drives them
Typical corporate video prices in Ireland for 2026, ex VAT: half-day and full-day films, add-on prices for extras, and what moves the total.
Brand films and ads
Commercial video production in Ireland: how to make ads that work
How commercial video production works in Ireland: what makes a video ad work, the process, common mistakes and typical prices, ex VAT.
Marketing and social
How businesses can turn one video into 10 pieces of content
A practical system for turning one business video into ten pieces of content, from short clips and quote cards to emails and articles, planned at the shoot.
Marketing and social
Why short-form video marketing is essential, and how to do it well
Why short-form video matters on social media, which clips to make, how to hook viewers in seconds, what it costs to resource and how to tell if it works.
Planning a video
5 essential videos every business should have (and which to make first)
The five videos most businesses need, the order to make them, the other formats worth knowing (product, event, recruitment, pitch, social) and typical costs.
Prices
Animated explainer video cost in Ireland: 2026 prices
Typical prices for an animated explainer in Ireland, ex VAT, what length, style and voiceover add, and how to keep an animation budget in check.
Marketing and social
How video helps businesses rank higher on Google
What video can and can't do for your Google rankings, based on Google's own guidance: watch pages, structured data, transcripts and local search.
Brand films and ads
Brand video production in Ireland: a practical guide
What a brand video is, what makes one work, typical Irish prices (a one-day brand film from about €3,800 plus VAT) and how to prepare your team.
Events and livestreams
Livestream setup checklist: what the production team brings vs what the venue needs
A livestream setup checklist split in two: the cameras, sound and streaming kit a crew brings, and the internet, power and access the venue must provide.
Brand films and ads
How to write a promo video script (free template)
A simple six-part structure for writing a promo video script, a fill-in template, word counts by length and the mistakes that weaken most scripts.
Corporate video
Video testimonials in Ireland: benefits, prices and how to film them
Why customer video testimonials work, who to feature, the questions to ask, how to film them, typical prices from about €2,750 and where to use them.
Corporate video
Interview video setup: lighting, audio and framing guide
How a professional interview video is set up: lighting, microphones, framing, backgrounds, one or two cameras, and how to help the speaker relax.
Prices
Event video packages in Ireland: 2026 prices and what's included
Typical 2026 event video prices in Ireland, ex VAT: from about €3,200 for a highlight film, full-day conference prices, add-ons and what's included.
Planning a video
How to prepare for a video shoot: a practical checklist
A week-by-week checklist for the client side of a video shoot: people, rooms, wardrobe, consent forms and what to do on the day so filming runs smoothly.
Brand films and ads
Promo video vs social media ad: what's the difference?
A promo video explains your business and builds trust; a social media ad gets one quick action. How they differ, when to use each and how to make both at once.
Marketing and social
How to use video in your email marketing strategy
How to add video to marketing emails that actually works: the thumbnail method, GIF previews, which inboxes play video, and what to measure.
Animation
How to turn boring data into compelling video content
A step-by-step guide to turning reports, results and statistics into video people watch: finding the story, choosing the numbers, formats, animation and tools.
Marketing and social
Interactive videos: creating immersive brand experiences
What interactive video is, the main types, where it works for brands and training, its limits in 2026, and simple ways to start without a big budget.
Planning a video
Low-budget video gear that delivers high-quality results
What to spend on first when filming on a tight budget: microphones, lighting, support and cameras, what to look for in each, and free ways to improve.
Brand films and ads
The psychology of video: why visual storytelling grabs attention
What research actually says about how we process images, stories and emotion, which popular video statistics are myths, and how to use it in your videos.
Brand films and ads
The role of music and sound design in video branding
How music, voiceover, sound effects and sonic logos shape a brand video, how to choose them, and what licensing you need to use music in Ireland.
Marketing and social
Behind the algorithm: how social platforms rank video content
How Instagram, TikTok, YouTube and LinkedIn decide which videos to show, in the platforms' own words, and what that means for the videos your business makes.
Marketing and social
How to build a video content calendar that works
A step-by-step way to plan a video content calendar: goals, channels, a realistic rhythm, batch shoot days, a simple template and regular reviews.
Corporate video
Behind the scenes: what it takes to create a professional corporate video
Who is on a corporate video crew, what each person does, the kit they bring and how a shoot day actually runs, from load-in to wrap.
Marketing and social
Creating videos for different social media platforms: best practices
How to plan, shoot and edit one video so it works on Instagram, TikTok, YouTube, LinkedIn and Facebook, with current specs from each platform's own help pages.
Planning a video
How to create engaging video content on a budget
Practical ways to make good business video on a small budget: plan tightly, film on a phone, get the sound right, batch shoots and know when to hire help.
Marketing and social
How to use user-generated content in video marketing
What user-generated video is, why it works, how to collect it and how to use it in ads and campaigns, plus the permissions and labelling rules to get right.
Brand films and ads
Storytelling in video marketing: how to craft a narrative that works
The building blocks of a good brand video story (character, problem, change and proof) plus formats, structure tips and how to tell if it's working.
Marketing and social
The benefits of 360-degree videos in marketing
What 360-degree video does well, where it works in marketing, its real limits in 2026, and how to plan and shoot one so people actually look around.
Marketing and social
Using data and analytics to improve video content performance
How to read retention graphs, click-through and engagement data, and use what you find to make better openings, edits, thumbnails and next videos.
Marketing and social
Video marketing trends for 2026: what's changed and what to do
Seven video marketing trends that matter in 2026, each backed by current data, plus what they mean for the videos your business makes next.
Marketing and social
How to measure the ROI of video marketing campaigns
A practical way to measure video ROI: set the goal first, count the full cost, track the right metrics and connect views to leads and sales.
Brand films and ads
How video builds brand loyalty: strategies and examples
How video helps customers stay loyal after the first sale: the strategies that work, the right formats and channels, and how to measure the effect.
Planning a video
Sustainable video production: eco-friendly practices in the industry
Where a video shoot's carbon footprint comes from and the practical steps that cut it: smaller crews, less travel, LED lighting, mains power and less waste.
Marketing and social
Virtual and augmented reality in video marketing: where they fit
What VR and AR can and can't do for video marketing in 2026, where they genuinely work, what they involve, and simpler options to try first.
Marketing and social
How AI and machine learning are changing video production
Where AI genuinely helps in video production in 2026, where it doesn't, the EU rules on deepfakes, and what to ask a production company about it.
Corporate video
The evolution of corporate videos: trends and best practices
How corporate video has changed, from long scripted promos to short, story-led films with cut-downs and captions, and the practices that work now.
Animation
Animation and motion graphics in storytelling: when and how to use them
How animation and motion graphics help tell a story on screen, when they beat live action, and the mistakes that make animated videos fall flat.
Brand films and ads
Authenticity in video production: how to build trust with your audience
What authenticity means in business video, why it builds trust, and practical ways to make films that feel real without looking cheap.
Planning a video
How long should my video be? Advice from a video company
Recommended lengths for corporate, product, testimonial, event and social videos, current platform limits, and how to decide what your video needs.
Marketing and social
20 places to post your business video
Twenty places to share a finished business video, from your website and YouTube to LinkedIn, email, events, pitches and job ads, with what each one suits.
Planning a video
7 reasons why ambitious brands hire video companies
Why growing organisations bring in a video production company instead of filming in-house: quality, time, cost, ideas, consistency, and when DIY is fine.
Corporate video
How to become more comfortable on camera
Practical ways to feel and look more relaxed on camera: how to prepare your message, what to wear, where to look and what to do on the day.
Marketing and social
How to reach Gen Z with video marketing
Who Gen Z are, where they watch video and what makes them engage: practical advice on platforms, authenticity, format and values for reaching younger audiences.
Brand films and ads
The most effective way to advertise your product online
Why short product videos are the most effective way to advertise a product online, what a good one shows, which versions you need and how to plan the shoot.
Marketing and social
Video marketing statistics for 2026 (with sources)
50 current video statistics for 2026, each linked to its original source: viewing habits, business use, marketer results, platforms and Irish data.
Marketing and social
Why are aspect ratios so important? A video agency's perspective
What aspect ratio means, the common video formats from 16:9 to 9:16, and how to choose and plan the right shape for YouTube, Instagram, TikTok and LinkedIn.
Recommended first step
How much will your video cost?
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Every film is priced to its brief: shoot days, location, editing and how many versions you need. Describe your project and our calculator emails you an estimate in a few minutes. Then we confirm one fixed price in writing.
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